I agree with this article published in The coaching tools company  by David Frank Gomes.The prejudices about the work of the coach and their results still exist, sometimes promoted by ignorance, other times from the interests of other groups competing in personal support services..

”One of the ways I think coaches can help themselves become more empowered is being familiar with some of the central myths around coaching. The truth is, although business and executive coaching is fairly ubiquitous, personal coaching is still in its infancy. And there are a tremendous amount of sticky sweet self help slogans out there that I believe do more harm than good…..